USA is the undisputed king of beauty with the lion’s share of the global industry. Currently worth US$80 billion, the US market is expected to increase by a further US$18 billion by 2020, with a strong boost from the premium segment. Growth has accelerated significantly in colour cosmetics but still leaving room for further expansion of premium skin care. Should the market achieve growth predictions, it will have expanded by almost 45 percent in just 10 years.
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